Four quadrant picture

In the movie business, and it is most definitely a business, everyone is looking to maximize the audience for their picture. A four-quadrant picture is that magical type of film that attracts parents and kids, men and women, and brings in huge amounts of revenue on opening weekend. In the term “four-quadrant,” the quadrants refer to gender (male and female) and age (under 25 and over 25).
For most studios, the goal is to get enough details to line up so that they have broad-based, family-friendly appeal in designing a blockbuster or four-quadrant film. An important aspect of getting that appeal is the ratings system. An 18 Rating can be the kiss of death for a studio trying to market a film featuring pre-teen characters. A lowering from PG-13 to PG can mean millions more in revenue as parents feel more comfortable bringing young children to a given film like Evan Almighty.

Above the line and below the line advertising

'Above The Line' is a type of advertising through media such as television, cinema, radio, print, web banners and web search engines to promote brands. This type of communication is conventional in nature and is considered impersonal to customers.


'Below The Line' is efficient and cost-effective for targeting a limited and specific group. This can take the form of tie in's with other products and companies.

Audience & Institution

- I think that some media is viewed by all types of people however some media is only viewed by a minority of people.

- Some media occurs when you are with others such as television adverts and word of mouth however i would say that the majority of  media is experienced when you are alone through things like internet web pages, tv, radio and magazines.

- I consume media through: webpages, television, radio, twiiter,, facebook, youtube, posters and magazines.

- I share media through: word of mouth, e-mail, twitter, facebook and texts

representation of old people

http://www.channel4.com/programmes/the-inbetweeners/4od#2920835

In episode 5 of series of the Inbetweeners, The group go ta an old people's home as part of the duke of edinborough award. in the episode the elderly as representated as unhygienic, weak, unintelligent and unable to to look after themselves. the clothing thats worn by them are boring colours such as grey, brown, black and beige.

Chocolate Box: This is when there is a half or full smile with the teeth barely visible.

Invitational: This emphasises the eyes with the mouth shut or a small smile, the head to one side or looking back at the camera.

Super smiler: This is when there is a full smile often showing all the teeth, Sometimes with their head tilted forwards or backwards.

Romantic or sexual: This usually includes a male and female. usually no smile.

 

Seductive: This is when they have their eyes slightly closed, with small expressions. they will aim to look confident.

Carefree: this is when the person looks carefree with almost no facial expression, this is often used for sports magazines.

Practical: This is when the model is concentrating on something. Their eyes will be focused on that and their mouth will be closed.

Comic: This shows the model being comical and funny and is mostly exagerated to make it as comical as possible.

 

Catalogue: This is when the person will have their eyes wide open with a big smile.