Tuesday, 24 April 2012

Dr. Who - Gender


In this clip of ‘Dr. Who’ gender is represented in both a stereotypical way and a non-stereotypical way. The clip opens with a shot of a small alien looking male trapped in a cage, this straight the way shows a male as being weak which is not the common stereotype we have of males. The second shot shows a man who looks very dirty and appears to have cuts and bruises on his face; this fits with a male stereotype as it shows the male character has been doing some of physical mission.

The next part of the clip shows a male character that is smartly dressed on top of a raised platform. He is looking down at Martha who is a female character at the bottom of the stairs. This shot shows that the male has more power and dominance over the female as he is looking down on the female. To the side of the male is another female who is dressed in a red dress with blonde hair. This shows that she is like an object the male, which again adds to the male’s power. The camera angle in this shot is low and tilted up to make the male look even more powerful by making him look even higher than the female character Martha. The male character then tells Martha to kneel down in front of him this again shows the male’s power that he has over the female.

As the clip goes on the representation of the male character then changes. As when the man is giving out his speech the female character Martha begins to laugh out loud which straight the way make her look more powerful than before. She then begins to talk about how he knew his plans this then make the male character sit down which make him look more defenseless and less powerful. Martha then eventually raises her voices and shows that she is now in control. This shows that the male is now the weaker sex, which is not the common perception we have on males. We are also shown a flashback of Martha and how she carried out her plans this shows her doing a stereotypically male role where she is battling the weather and traveling to complete her mission.

The weak male character that was trapped in a cage then begins his transformation into the doctor. And begins to rise up into the air and eventually higher than the male character this shows that the power has shifted to the doctor which has put a male character back in control which is what we would expect. The evil male character then begins to shoot at the doctor however his laser does not affect the doctor which again shows the doctors power and shows that he is unbeatable.

The clip then ends with the evil male character cowering on the floor with the doctor coming towards showing that the doctor has ultimate control and power over him.

Tuesday, 17 April 2012

Working Title Films

1. Who were the co-founders of Working Title?
The co-founders where Tim Bevan and Sarah Radclyffe.

2. When was the company founded?
The company where founded in 1983.

3. Where is Working Title based?
They are based in London.

4. Who are the co-chairpersons of WT now?
Currently the co-chairpersons are Eric Fellner and Tim Bevan.

5. What awards have Working Title won?
The company have won 6 Oscars and 26 Bafta's.

6. How many full time staff does WT employ?
Working title currently employ 42 full time staff members

7. What is Working Title’s philosophy?
To make films for the audience to appreciate.

8. List 5 box-office hits that Working Title have made.
Bean, Love Actually, Wimbeldon. Bridget Jones' Diary and Notting Hill.

9. List 5 flops that Working Titlehas has made.
Thunderbirds, Green Zone, A Serious Man, The Boat That Rocked and Captain Corelli's Man.

10. What is Richard Curtis’ relationship with Working Title?
He often directs working title films.

11. List 2 famous directors that Working Title have worked?
Richard Curtis and Kirk Jones.

12. What is Hugh Grant’s relationship with Working Title?
He has appeared in many Working Title films.

13. Find out about the Coen Brothers (films, genres, status) and what do they have to do with Working Title?
They are film makers from the U.S who produce, write and direct for Working Title.

14. Who owns 67% of Working Title films? When did this happen? Why did this happen?
Working tilte is 67% owned by american film company Universal as they bought working titles parent company Polygram.

15. List two of Working Title big blockbuster films and find out their budgets.
Four Weddings and a Funeral - $4.4 Million
Shaun of the Dead - $4 Million

16. What genre of films is Working Title most famous for?
Comedy and Romance.

17. What other genres do Working Title films like to make?
Romcoms, Comedy Horror and Family films.

18. Find out as much as you can about WT2? (when established, films made, budgets, awards)
WT2 is an independent film production company that is part of Working Title. They where founded in 1999 and have produced films such as Billy Elliot and Shaun of the Dead.

19. What information can you find out about Working Title through their web page?
Their website offersn an insight into their history and what they plan to do in the futer including a database of films and film trailers.

20. Find out one other interesting fact about Working Title that you would like to share with the class.
Working Title Films is one of the most successful British film porducers.

Friday, 18 November 2011

Class & Status in Cranford

Harry Gregson
Harry is a lower class child who lives with quite a large family in a very small shack like home. he helps his dad with work on a daily basis. though his family are all illiterate Harry takes an interest in learning and learns to read words however his father doesn't approve of this and wants him to keep working.

Edmund Carter
Edmund works for the lady of the manor and helps organize a gathering at the manor. he is possibly working class as he is working for the lady. He wears quite smart clothing and talks fairly posh.

Lady of the Manor
The lady of the manor is upper class as she owns the manor and wears very upper class and posh clothing likle the wig and dress. She speaks in a very posh accent and has controll over Edmund.

Visitors
The visitors to the manor are also upper class. They could possibly be reletives of the lady of the manor or friends.They wear verfy similiar outfits to the Lady of the House and Edmund.

Wednesday, 26 October 2011

Four quadrant picture

In the movie business, and it is most definitely a business, everyone is looking to maximize the audience for their picture. A four-quadrant picture is that magical type of film that attracts parents and kids, men and women, and brings in huge amounts of revenue on opening weekend. In the term “four-quadrant,” the quadrants refer to gender (male and female) and age (under 25 and over 25).
For most studios, the goal is to get enough details to line up so that they have broad-based, family-friendly appeal in designing a blockbuster or four-quadrant film. An important aspect of getting that appeal is the ratings system. An 18 Rating can be the kiss of death for a studio trying to market a film featuring pre-teen characters. A lowering from PG-13 to PG can mean millions more in revenue as parents feel more comfortable bringing young children to a given film like Evan Almighty.

Above the line and below the line advertising

'Above The Line' is a type of advertising through media such as television, cinema, radio, print, web banners and web search engines to promote brands. This type of communication is conventional in nature and is considered impersonal to customers.


'Below The Line' is efficient and cost-effective for targeting a limited and specific group. This can take the form of tie in's with other products and companies.